Healthcare & life sciences

Research.
Insight.
Thought leadership.

With 15+ years serving thought leaders in healthcare and life sciences, we turn complex evidence into clear insights, strategic recommendations and authoritative reports.

Explore our workOur services

01 / Services

From the right questions
to meaningful answers.

Our three core research and insights services are tailored to the needs of each project.

01

Research & consultancy

We combine quantitative and qualitative primary research, expert interviews and secondary research to give well-supported answers to your research questions.

  • Expert interviews
  • Market research
  • Literature review
See research in practice
02

Analysis & insights

Whatever data sources you have, we distil clear, actionable insights through data interpretation and strategic analysis. We connect the evidence to recommendations, compelling narratives and data visualisations.

  • Evidence synthesis
  • Meta-analysis
  • Systematic reviews
  • Strategic recommendations
  • Data visualisation
Explore an evidence-led project
03

Reports & thought leadership

We develop reports, white papers and presentations that offer senior industry audiences relevant evidence and valuable insight. Our proprietary white paper service, Big White Paper®, specialises in white papers for life sciences.

  • Industry reports
  • White papers
  • Frameworks
  • Survey reports
  • Presentations
  • Journal articles
  • Feature articles
Explore our reports

Our experience spans pharmaceuticals, biotech, medtech and medical devices. We work across the product life cycle, including Clinical Development, Launch, Commercialization and Medical Affairs. Past research projects have involved most of the top 20 leading biopharmaceutical companies, including:

Most of our clients are technology companies, publishers, or strategic and operational specialists who serve teams within pharmaceutical companies, but we also support pharmaceutical, healthcare and wellbeing organizations directly.

Clients include:

02 / Testimonials

What people say about our work.

Reuters Events Pharma

“The project management, quality of writing, attention to detail and enthusiasm make them top of my list for any upcoming projects we have!”

Joshua Bramwell

Former Managing Director

Reuters Events Pharma

Amgen

“Insights for Health provided expert guidance throughout the process. The final content is such a comprehensive synthesis and has surpassed my expectations.”

Karen Raines

Medical Information Lead

Amgen

Johnson & Johnson

“Thanks so much for your huge efforts over the last few months on this paper. It looks amazing and very excited to see it soon in final published version.”

Lee-Mei Pang

Associate Director

Johnson & Johnson

AstraZeneca

“Insights for Health showed great initiative in research which led to the preparation of a very interesting piece of secondary research. It was a pleasure to work with them and I recommend them without hesitation.”

Jennifer Perez Boza

Precision Medicine Manager

AstraZeneca

Medical Affairs Professional Society (MAPS)

“Clare’s exceptional work ethic and professionalism have made her an invaluable asset to our team. Her ability to consistently deliver outstanding results, even under tight deadlines or challenging circumstances, is truly remarkable.”

Daniel Moore

Director of Strategic Operations

Medical Affairs Professional Society

Reuters Events Pharma

“Insights for Health’s writing, editing and project management skills have made a huge difference to the quality of the content produced at Reuters Events Pharma.”

Lucy Fisher

Marketing Director

Reuters Events Pharma

Sedulo Group

“The project ran very smoothly, and communication was excellent throughout. I would happily recommend Insights for Health for projects requiring rigorous investigation, insightful analysis and clear recommendations.”

Matt Blandford

VP, Business Development

Sedulo Group

Medical Affairs Professional Society (MAPS)

“Clare and her team at Insights for Health were able to immediately grasp the audience and purpose for this paper, which is now a leading and strategically useful resource helping Medical Affairs professionals understand how their strategies and actions fit within the broader landscape of drug development.”

Garth Sundem

Editorial Director

Medical Affairs Professional Society

03 / Selected work

Insight in practice.

Insights for Health designs and conducts research, synthesises data, distils insights and develops the content. Project management, stakeholder coordination and quality control run throughout.

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Microsoft / Reuters Events Pharma

Digital transformation in clinical research

How digital technologies can improve clinical research, patient experiences and outcomes. This white paper examines digital adoption, decentralised trials, data sharing and patient participation.

Microsoft

Project approach

Insights for Health designed a programme combining a survey of more than 300 industry professionals with expert interviews and secondary research. The analysis explored digital adoption, decentralised trials, data sharing and patient participation. We brought these findings together in a white paper setting out practical priorities for clinical research.

  • Clinical research
  • Digital transformation
  • White paper

Select a page to view it at full size.

01

HCP Engagement and Omnichannel

Case Study: The HCP engagement transformation

ElsevierReuters Events Pharma

This multifaceted project resulted in a white paper, survey report, expert interviews, and two visual summaries.

View published materials

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White paper

Insights for Health synthesised survey findings and expert perspectives into a white paper with clear data visualisations and commentary on what changing channel priorities mean for HCP engagement.

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Industry survey

Insights for Health wrote and ran the 2023 survey of 208 executives in Commercial and Medical Affairs, examining their investment in medical education channels. Commercial respondents were also surveyed about their use of promotional channels.

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Infographics

Two audience-specific infographics visualise HCP engagement findings from 208 executives surveyed in 2023, with separate perspectives for marketing and Medical Affairs.

02

Technology Providers

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Veeva Business Consulting

Digital engagement
in APAC

How healthcare professional and patient preferences for digital channels and MedTech are evolving across the Asia Pacific region.

Veeva

Project approach

Insights for Health wrote the interview questions, then sourced and interviewed healthcare professionals and industry executives across APAC, covering a range of therapy areas. Their responses were analysed alongside Veeva’s proprietary data and a literature review. The report brought these sources together to examine changing preferences for digital engagement.

View publisher’s post
See more

1 of 4

Reuters Events Pharma & Within3

Medical Affairs insights management

How Medical Affairs teams can turn growing volumes of data into useful insights, drawing on survey research and expert perspectives.

Within3

Project approach

Insights for Health wrote and ran the survey of Medical Affairs leaders, analysed their responses and interviewed industry experts about collecting, integrating and acting on data. The findings informed the white paper and expert video conversations presented here.

View white paper on Within3
Watch expert video 1 on YouTubeWatch expert video 2 on YouTube
03

Digital Health and Clinical Insights

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Reuters Events Pharma & Cegedim

Rare disease &
real-world data

Exploring the role of real-world data in supplementing regulatory submissions for rare and orphan diseases.

Cegedim

Project approach

For Cegedim, Insights for Health explored how real-world data could supplement regulatory submissions for rare and orphan diseases. Subject matter expert interviews and a review of published evidence informed the analysis. The resulting white paper explained the role of real-world data in this setting.

View published report
See more

1 of 3

Temedica / White paper

Patient insights from multiple data sources

How real-world data and digital health tools can deepen patient understanding and inform more patient-centred decisions, illustrated with multiple sclerosis research.

Project approach

Insights for Health synthesized published evidence and Temedica’s examples of digital health data, including an MS companion app and social listening, to show how separate sources can reveal patient needs. The paper connects those insights to practical recommendations for patient engagement and more informed commercial and medical decisions.

View published white paper
  • Digital health tools
  • Multiple sclerosis
  • Patient centricity
04

Product Launch & Commercial/Medical Strategy

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Sedulo Group / White paper

Insights-driven launch planning

A cross-functional roadmap for applying competitive intelligence and market insights to decisions from early development through launch.

Sedulo Group

Project approach

Insights for Health interviewed Sedulo's experts and a number of life sciences leaders across CI, Commercial and Medical Affairs. Their perspectives were synthesized with published evidence and Sedulo’s proprietary survey data into a practical launch-planning white paper delivered in time for a key annual conference.

View published white paper
  • Competitive Intelligence
  • Launch planning
  • Market Insights

“What I valued most about this project was having a strong marquee piece to showcase Sedulo’s in-depth industry knowledge. Insights for Health ensured it was delivered in time for a key annual conference. We were pleased with the thorough synthesis of research and insights on a complex topic, drawing on in-depth interviews with our most knowledgable team members, industry thought leaders and a range of highly relevant source materials including data from our annual CI for life sciences survey, the first of its kind in the CI industry. The project ran very smoothly, and communication was excellent throughout. I would happily recommend Insights for Health for projects requiring rigorous investigation, insightful analysis and clear recommendations.”

Matt BlandfordVP, Business Development, Sedulo Group
See more

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Medical Affairs Professional Society / White paper

The business of pharmaceuticals

A practical resource helping Medical Affairs professionals understand the business of medicines development and connect their contribution to wider organisational strategy.

Medical Affairs Professional Society (MAPS)

Project approach

Insights for Health brought together perspectives from Medical Affairs and Commercial leaders with a review of trade literature and analyses from leading consulting firms. The evidence was developed into a position paper linking business priorities, product success factors and the medicines-development process to the strategic contribution of Medical Affairs.

View the paper on MAPS
  • Business strategy
  • White paper

“Clare and her team at Insights for Health were able to immediately grasp the audience and purpose for this paper, which is now a leading and strategically useful resource helping Medical Affairs professionals understand how their strategies and actions fit within the broader landscape of drug development.”

Garth SundemEditorial Director, Medical Affairs Professional Society
05

Clinical Development and Clinical Trials

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MediciGlobal / Meta-analysis

Meta-Analysis of Clinical Trial Pre-Screening Methods

A meta-analysis comparing online eligibility screening alone with a two-step approach that adds a nurse telephone assessment before referral to a clinical trial site.

Journal for Clinical Studies

Project approach

A comparison of four clinical trials assessed what a nurse telephone assessment added to online eligibility screening. The analysis covered referral and screening outcomes, medical and non-medical reasons for disqualification, and the staff time involved in follow-up. We translated the findings into an article on recruitment efficiency and site workloads.

Clinical Trial Pre-Screening Methods: A Meta-Analysis. Journal for Clinical Studies. Volume 8, Issue 4, pp. 48–51.

Read published article

Published in: Journal for Clinical Studies

See more

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MediciGlobal / Statistical analysis

Clinical trial site performance

Statistical analysis exploring how recruitment data can help distinguish chance variation from site performance that warrants closer investigation.

International Clinical Trials

Project approach

Binomial probability models helped distinguish chance variation from differences in site recruitment performance. Referral, screening and randomisation data were examined, alongside scenarios for redistributing referrals between sites. The analysis formed the basis of “Take a Chance”, which used probability charts and practical examples to explain the implications for recruitment and marketing spend.

Jackson C, Ozdemir U, Moench L. Take a Chance. International Clinical Trials.

Download full article (PDF)

Published in: International Clinical Trials

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MediciGlobal / Meta-analysis

Meta-Analysis of Clinical Trial Retention Rates

A systematic review and meta-analysis examining the relationship between patient recruitment routes and retention across four clinical trials involving 2,849 participants.

DIA

Project approach

This systematic review investigated whether recruitment routes were associated with differences in trial retention. A search of MEDLINE, Cochrane and ERIC, together with a review of 38 internal projects, identified four trials with sufficient comparative follow-up data.

The meta-analysis pooled anonymised data on randomisation, visit attendance and early termination across three therapy areas. Study-specific and pooled relative risks, confidence intervals and between-study heterogeneity were examined. Retention trajectories tracked differences over successive visits, with later retention projected where follow-up was incomplete.

We interpreted the findings and developed the paper, including its forest plot and retention charts. The reporting distinguished the observed associations from causal effects and addressed the limitations of comparing non-randomised recruitment groups.

Jackson C, Ozdemir U, Moench L. Clinical Trial Retention Meta-Analysis. DIA Global Forum.

View DIA white paper listing

Published in: DIA Global Forum

06

Functional Strategies and Operations

Case studies will be added here soon.

04 / Expertise & team

Specialist expertise.
Shared purpose.

Clare Jackson, MSc

Founder and Research Director

Insights for Health is a specialist healthcare and life sciences consultancy led by Clare Jackson.

Clare brings over fifteen years of experience in healthcare and life sciences and an MSc in clinical research.

Clare directs our research and insight development, shapes each project’s narrative and works closely with clients and expert contributors. Our specialists contribute to research, analysis and editorial development, with Clare reviewing the final work and retaining responsibility for quality.

15+ years
Healthcare & life sciences
MSc
Clinical Research

The people behind the work.

Our international team includes specialists based in the UK, United States, Turkey, Vietnam and the Philippines.

Caitlin PhD

Editorial Support

With a PhD in Cancer Biology and Drug Discovery, Caitlin crafts insightful narratives for senior life sciences audiences.

Ashleigh MSc

Editorial Support

With an MSc in Pharmacology and Biotechnology and expertise in copyediting, Ashleigh helps craft clear, concise text.

Alyssa

Project Management

Alyssa keeps our projects organised and on track through task coordination, status updates and workflow organisation.

Kursat

Analytics Support

Kursat brings extensive experience in data collection, integration and analysis using Excel and Tableau.

Deena

Graphic Design

Deena develops clean, engaging layouts for reports and white papers, with clear graphics that bring research findings and key messages into focus.

Ha Phuong

PowerPoint Design

Ha Phuong turns complex content into polished PowerPoint presentations, using clear structure, well-designed slides and purposeful visuals to support the story.

05 / Contact

Let’s talk about
your project.

For consultancy, research, analysis or thought leadership in healthcare and life sciences.

hello@insights4health.orgBook a consultation