MedTech Research for Veeva Business Consulting on Digital Health: How HCP and patient preferences for digital channels and MedTech is evolving in the Asia Pacific region.

This project involved securing and interviewing HCPs and industry executives in different countries around APAC who specialize in a range of therapy areas. Qualitative data from interviews was then combined with proprietary data from the client’s vast internal data sources, as well as a literature review to produce a thorough report.

Industry Report for Reuters & Cegedim: Rare Disease & Real-World Data: Rare disease populations pose unique challenges when it comes to researching new therapies. Instead of solely relying on clinical trial data, data from real-world situations and databases (real-world data, RWD) is increasingly used to supplement regulatory submissions for rare and orphan diseases.

This project involved primary and secondary research, including interviews with SMEs and a white paper that demonstrates Cegedim’s thought-leadership in the use of RWD in rare diseases.

Modular Content in Medical Affairs: Medical Affairs is fast evolving to become a third strategic pillar of life sciences organisations. As part of that transformation, Medical Affairs are looking towards an integrated model of omnichannel engagement that places external stakeholders at the center of engagement efforts. But to reach true omnichannel, Medical Affairs needs to first master modular content.

This project involved primary and secondary research including SME interviews to produce a thought-provoking white paper.